Unaddressed mail distribution can be quite advantageous for a large number of local businesses, but to maximize your success rate, you need to have certain things in place, once you are done with the design and printing of the delivery materials. Here are certain aspects that you need to take care of to ensure that your unaddressed mail gets properly delivered to your target audience.
Taking a Look at the Article Dimensions
Unaddressed mails can be categorized as large or small depending upon the article thickness, weight and size. If you are hiring an agency for unaddressed mail distribution in Sydney, check with the same regarding the permitted sizes. If there is any variation in the weight, size or type requirements, the campaign might require specific approval.
Unaddressed direct mails can be in the form of brochures, flyers, wrapped or unwrapped articles, postcards, envelopes or product samples as well. In case you are incorporating product samples, get the same approved by the distribution team before moving ahead. Also, if your promotional materials are of irregular shapes, it would be good to obtain due approval for distribution of the same.
Maintaining correct addressing format
No recipient mail or address is required for an unaddressed mail distribution campaign. On the material, you can include some sort of salutation such as “To the Householder” or other such words. It is not necessary to print a return address on the mail, because usually this type of mail distribution does not follow the return to sender format. Also, the “Postage Paid” imprint is not required, but you may include it if you want to.
Choosing the delivery options
You may select towns or suburbs on the basis of postcodes. However, if you are not aware of the exact locations of your target audience, you may ask an expert agency to help you locate the same. Usually all private or business addresses in a particular locality are chosen. However, if you want to target specific business or private addresses in a locality, you may make your selection on the basis of street addresses or post office boxes. On hiring a professional team, you can get data on specific delivery addresses as required. An established agency also has comprehensive delivery point databases for the convenience of customers. Certain delivery points bear the “No Unaddressed Advertising Material” messages, and a professional can also help in identifying the same.
Managing surpluses and shortages
When you are going for unaddressed mail distribution in Sydney, it is not always possible to prepare the exact number of delivery materials as per the count of delivery points. So, you should be ready to manage the surpluses or shortages. If there are more materials than the delivery points, it can be extended to other delivery points or kept for future use, provided the materials are not time bound. Again, if you face a shortage of materials, you need to cover up the same in the next campaign or organize an immediate sequel campaign.
The preparation process is an extensive one, but once everything is taken care of, unaddressed mail distribution becomes hassle-free. So, get prepared well in time!
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